Route 16

Route Sixteen

Concept:

     The object was to find an alternative to the normal demonstration that occurred for the seniors. In the past, seniors were to stand in front of their peers and teachers and professionals in an auditorium with their work in the background. There were flaws in this method and the major question that was brought up was: When will this be useful for e-Communication students after this?

     The answer was simple: it will not be. Companies will rarely ask for a formal stand-up presentation of a portfolio, so training students to present this way seemed arbitrary.
With this in mind, we quickly determined that the best solution was to make the event more of a fair than a presentation. Each student would be allowed to have their own table and talk to potential employers/family/friends at their own pace/leisure and be able to take a more individualized approach.

Planning:

     For the five major strands e-Communication has (Animation, Convergence Journalism, Graphic Design, Video Production, and Web Production), a student leader was chosen and I was honored to take on the leadership role for the Animation strand. We began to meet almost four months before the event to plan every small detail.

     First on the table was a theme. This process took roughly a month alone just for the concepts to build on their own before one was narrowed down. Several of the ideas were more professional such as Expose, Reveal, etc., but ultimately, we decided that e-Communication was not supposed to be formal. One idea that was thrown out was Journey, and instead of sticking with that name, I used a small idea from that to build the main theme: Route Sixteen.

     To build off that, we just wrote down the things we thought of when we heard Route Sixteen. The main ideas were road maps, interstate signs, roads etc. This, of course, was all pertinent to the graphic design leader, Jess Richards (https://www.behance.net/jessicarichards1022). Soon thereafter, she had the logo and color scheme available, and we were very impressed.
     After the logo was done, we got right to work on the website and the animation. I was asked to take on the animation of the logo for the website and show of the night.
     Having this task, I immediately began sketching concepts and ideas that I could make later depending on how much I liked it. My first goal was to have everything sort of fly in on its own (left), but because I couldn't get the logo in separate pieces, it didn't work out like that. So I started thinking more about how I could use the car at the bottom of the logo. I thought about having it just drive to the right with a pan through a forest or road, but it didn't seem like it was enough, so I put it around a circle and had it spin around until it hit the sign and the circle around it would fade. I still felt like it was a little boring, so I added some scenery to combine my first landscape idea with this one. Initially, I put way too much in it and had it do too many rotations so that it was difficult to look at and it strained your eyes. So i got rid of a lot while still making it look full and slowed the rotation speed until I got the final result on the left.



     After I was done animating, we still had a lot to plan before the show. We took straight to Pinterest and saving ideas we liked until we came up with our plan: Every student would be given a gray tablecloth over their 4'x4' table wit ha nameplate with their "stop" in the show. For example, I was the 4th stop, so my nameplate had a number 4 on it with the hexagon from the original logo. Students would also be given their own computer to display their work over their 4 years in e-Communication and Graphic Design students got a backdrop to hang up some of their other work. The endorsed students also got a sign to signal that they were endorsed and students were encouraged to bring something extra that was pertinent to e-Communication and important to them. Once everything was done, the planning was complete, and we just had to wait for the show to begin.

Execution:

     On Thursday, April 28th, it was time for Route Sixteen. Even though the event didn't start until 6:00, our doors were opened at about 5:30 and people began going around at that time. Parents came, professionals, former students, and many more just to witness the spectacular event we put together. Even though the planners were presenting and participating in the event, it was awesome seeing all of the work we put into it come together into one beautiful night.

Most people that came were interested in just about everybody's work because of the diversity of said work across all 50 something seniors. Everybody participating put a lot of work into it and, as someone who helped to plan it, it meant a lot that others cared as much as I hoped they would.

As for myself, I had my family come and even had a few friends come surprise me after they both said they were busier earlier. After boasting the e-Communication program, it felt great to walk the walk and prove to them how great our program truly is.